Beverly Hills, California. – It has long been known that moderate alcohol consumption, which is defined as up to two drinks a day for men and one drink a day for women, can have certain health benefits. However, according to studies cited in the Alcohol Alert issued by the National Institute of Alcohol Abuse and Alcoholism, moderate drinking may also increase the potential risk of serious health problems and could cause a shift to heavier alcohol consumption.

Now a new product called RU-21, developed and clinically tested at the Russian Academy of Sciences (RAS), offers to balance the pros and cons of moderate alcohol consumption by regulating the process of alcohol metabolism.

To understand how RU-21 achieves its effects, it’s important to understand how alcohol damage occurs in the first place. It’s a common knowledge in medical and scientific circles that all alcohol-related problems occur as a result of alcohol metabolism, a process during which a highly toxic compound called acetaldehyde is produced. Acetaldehyde has been directly linked to various types of cancer, liver cirrhosis, brain damage, sexual dysfunctions, premature aging of skin, hangovers, damage to DNA cells (which causes genetic predisposition to alcoholism), as well as alcohol cravings, which may cause a shift to heavier consumption.

The patented RU-21 is an all-natural product that has been shown in clinical trials to be effective in preventing the harmful effects of acetaldehyde. The results obtained in RAS clinical trials were duplicated by Toxicology Institute of the Russian Ministry of Public Health.

“We’re very excited to introduce this product in the U.S. If those who consume even minimal amounts of alcohol use RU-21 on every occasion, it will make a real difference in public health issues related to alcohol consumption. Popularization of RU-21 may also have economic implications. U.S. economy loses over $166 billion in medical and work-related costs directly associated with alcohol consumption, with approximately 85% of that loss being attributed to light and moderate drinkers," says Emil Chiaberi, Chief Operating Officer of Spirit Sciences.

RU-21 received endorsements from Russia’s top scientists and health officials and is already a #1 selling product in its category in Russia, where it’s been dubbed a “KGB pill”, because it had once been secretly tested at a KGB laboratory in the late 80’s and even remained a classified project for several years.

“The Russian’s love it”, says Mr. Dmitry Myasnikov, the company’s director of Eastern European and Russian operations, “The public has done most of the marketing for us. Almost every day we read and hear stories, comedy sketches and even songs about “KGB pill” that we had nothing to do with. The pill is also a popular subject in Internet chat rooms. It’s really been wonderful”.

RU-21 has also been praised by doctors in the U.S. “Alcohol is a very potent drug, and there is no question that as such it has both, benefits and side effects”, says Dr. Persidsky of Long Beach, CA, who has been treating patients with alcohol-related health problems for years. “When I first heard of RU-21, my initial reaction was the same one I have toward most natural supplements. That it’s probably harmless, but not very effective. Then, when I tried RU-21 and reviewed the clinical substantiation, I was truly fascinated. I now strongly recommend RU-21 to everyone I know that drinks alcohol.”

Despite being brand new product on the U.S. market, RU-21 already has some loyal customers here, including prominent Hollywood celebrities. One of them, supermodel Beverly Peele recently strongly endorsed the product in her TV interview. “I like to have a glass of wine every now and then and RU-21 helps me do so without experiencing discomfort later on and without being concerned that I’m doing damage to my skin in a long run. I’ve been using it now for about seven months, and now a lot of my friends in the fashion industry really love it”, she said.